Crafting Tomorrow's
Art and Culture Today -
Join, Engage, Transform
From passive observation
to active participation
ARTfluence is an innovative software designed to enhance the museum experience by allowing visitors to interactively navigate art exhibitions and "like" displayed artworks.
- 01
Community Ranking
By viewing and liking the artworks, visitors contribute to the ARTfluence ranking system. The ranking provides valuable insights into the tastes and preferences of the art community, reflecting the collective opinions of all users.
- 02
Consumer insights
Each view and like helps shape a comprehensive view of what resonates most within the audience, allowing museums to understand and cater to these preferences more effectively.
Why ARTfluence?
Data
Provides valuable data on visitors and their tastes and preferences, helping museums tailor exhibits, events and education to audience interests.Megatrends
ARTfluence allows museums to identify and understand broader trends within the art world based on visitor interactions.Motivation
Transforms passive viewing into active participation, increasing visitor engagement and satisfaction.Gamification
Utilizes gamification elements to enhance the interactive experience, making art exploration more enjoyable and rewarding.Information
Facilitates easy and informal learning about art through interactive engagement with artworks.Taste
Users can explore and understand their own art preferences through the dynamic ranking system.
How to use ARTfluence.
Step-by-step guide
Choose your favorite artwork
Scan the heart-shaped QR code
Introduce yourself and vote
(Optional) create your profile
Explore ARTfluence insights
Heidi Horten Collection
WE LOVE
ARTfluence was implemented by the HHC and launched via the WE LOVE exhibition in 2023. Visitors are able to vote for their favorite artworks via the application. The votes will finally decide which pieces will be included in the permanent exhibition from fall 2024.